You’ve certainly said the words and heard what your creative colleagues think about it, but when it comes to content creation, what really is artificial intelligence? We break this down in Episode 12 on the Strada YouTube channel and it starts with a great slogan from Burger King: having it our way! But when using Generative AI, we’re often not getting what we want. It’s easy for AI to understand the essence of a creative’s request - but not exactly what’s in a creatives mind. So what will make generative AI useful for long form content where consistency is required? Check out Episode 12 where we go over some of the immediate workflow advantages of AI utilizing tools and examining how far certain kinds of AI are from being useful for long form content where consistency is key.